Seit 1980 hat sich BAK Economics darauf spezialisiert, anhand unterschiedlicher Methoden Branchen und Regionen zu analysieren. Über Jahre konnte so fundiertes Wissen über den Tourismus Schweiz gesammelt werden. Innerhalb ihrer volkswirtschaftlichen Untersuchungen erstellt BAK Economics Prognosen und Analysen für den Tourismus Schweiz sowohl auf empirischer als auch auf quantitativer Ebene.
The aim of the benchmarking studies is to analyze the success and international competitiveness of tourist regions and destinations. They identify the specific factors enabling the success of the tourist locations investigated, carrying out analyses of strengths and weaknesses and setting out guidelines for development.
Using an economic impact model, the significance of the tourist economy as a whole, an individual project or a tourist business for the regional economy is investigated. The added value and employment effects generated by tourist demand are assessed and analyzed.
BAK Economics prepares forecasts for tourist regions based on statistical and economic models. Thanks to incorporation into the theoretical model of BAK, it is possible to draw up and implement detailed and sound economic forecasts for the tourism sector.
Economic policy and structural analyses
Economic policy and structural analysis are based on empirical investigations and provide answers to economic and political issues specific to tourism. Work is focused on analyses on regional, national and international level that are specific to a given industry and/or economic area.
The «BAK DESTINATIONSmonitor®» allowes a simple yet extensive and graphically pleasing international tourism-benchmarking. With this tool, destinations and regions can initiate a continuous and independent benchmarking process, identify their strenghts and weaknesses and improve their competitiveness.
For over 10 years BAK has been preparing comprehensive comparative analyses of the international competitiveness of the tourism industry. International tourism benchmarking enables a continuous and systematic evaluation of the economic performance of regions and tourist destinations.
Advantages of benchmarking analyses:
Improved knowledge of one's competitive position
"How do we compete with our main competitors?"
Identify the market and growth potential
"What are our strengths?"
Identification of the "performance gaps" and therefore the areas in which it is necessary to intervene
"Where should we improve?"
Recommendations for increased performance and competitiveness of the specific tourism industry
"What is to be done?"
Monitoring and control of the success of the optimization measures undertaken
"Have the measures taken proved effective?"
The "BAK DESTINATIONSmonitor®"
At the heart of the BAK Tourism Benchmarking is the "BAK DESTINATIONSmonitor®", a benchmarking tool for tourist destinations and regions. The online tool enables simple, comprehensive and graphically appealing international benchmarking of destinations and regions. They can compare themselves against an international sample and thus determine their strengths and weaknesses. By registering as a guest, the "BAK DESTINATIONSmonitor®" can be tested free of charge at www.destinationsmonitor.com.
Over 100 key figures for over 300 destinations
The performance and competitiveness of about 200 Alpine tourist destinations and 40 regions of the European Alpine Space are regularly examined in the framework of tourism benchmarking. In addition, around 50 European cities and 30 Swiss excursion destinations are subject to international comparison. In order to measure the performance and competitiveness of destinations and regions, BAK has developed an extensive set of indicators with more than 100 individual indicators and implemented them as time series since 2000.
Benchmarking of the tourism product range
BAK offers a wide range of products in the field of tourism benchmarking. In addition to access to the "BAK DESTINATIONSmonitor®", various analysis products and consulting services are offered.
Tourismus Impact Studies
BAK has been preparing economic impact analyses for some time. BAK Tourism Impact Studies are specifically designed for tourism regions, destinations, tourism projects and companies. These studies focus on the calculation of the economic effects triggered by tourism demand. The direct as well as the indirect importance of tourism for a tourism region or destination is examined. The value-added, employment, income and tax effects generated by tourism demand are estimated and analysed.
Measuring the importance of tourism
The uniqueness of the analysis approach lies in the use of an exclusive tourism impact model developed by BAK. The "BAK Tourism Impact Model" enables the calculation of the overall effects of tourism demand in a regional economy. The model is designed in such a way that it can also be used for simulations. For example, it is possible to use the model to calculate the effects of a certain additional volume of tourism demand.
Economic impact models for tourism are based on input-output analyses. Tourism demand triggers direct and indirect economic effects. The calculation of direct and indirect tourism effects by means of an economic impact model essentially comprises five main work steps, which are briefly explained in the following factsheet.
Based on statistical-economic models, BAK produces forecasts for tourism regions. These show the actors in the tourism sector the expected developments in demand. They thus improve the operational planning of companies and the planning of the public sector. Tourism forecasts provide a central basis for decision-making in order to orientate the tourism sector even more specifically to the new and future challenges of the global market. The tourism forecast models are embedded in the model world of BAK. This model family comprises a forecast model for the global economy (multi-country model), a sector model (international), a macro model for Switzerland, a Swiss regional model (including sector differentiation) and a number of sub-regional models that are specified "on a community level".
Economic policy and structural analysis
For more than 10 years BAK has been preparing economic policy studies and structural analyses for the tourism industry. Research programmes are individually developed and implemented for specific economic issues. The focus of economic policy and structural analyses is on sector and economic area-specific studies at regional, national and international level. Thanks to its extensive tourism database and many years of experience in the field of data-based economic research, BAK is able to provide empirically sound answers to current tourism-specific questions.
BAK's empirically supported analyses can help to answer a wide range of tourism-related problems. The following list shows examples of some of the issues BAK has already dealt with:
- How have the most important performance variables in the hospitality industry developed?
- What regional differences arise in relation to structural change in the hotel industry?
- What are the consequences of future demographic developments for the tourism industry?
- How do potential economic policy reforms affect the cost and competitive situation in the hospitality industry?
- What are the cost-related price disadvantages of the Swiss tourism industry?
- What are the future challenges facing the middle-class hotel industry?
- How sustainable is the development in the accommodation industry?